ARIEL: PURE WHITE > DESIGN / POSTERS
TRUTH
Ariel is the world’s leading detergent, but it faces serious competition when it comes to claiming brilliant whites.
IDEA
We created a run of stark white posters that didn't use one single drop of ink.
Dubai Lynx: Design: Gold | Outdoor: Gold
One Show: Collateral Design - Merit Award
Role: Art Director / Illustrator
