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Ariel: Pure White

ARIEL: PURE WHITE > DESIGN / POSTERS

TRUTH

Ariel is the world’s leading detergent, but it faces serious competition when it comes to claiming brilliant whites.

IDEA

We created a run of stark white posters that didn't use one single drop of ink.

Dubai Lynx: Design: Gold | Outdoor: Gold

One Show: Collateral Design - Merit Award

Role: Art Director / Illustrator

 
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