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Doritos: Play Bold

DORITOS x CALL OF DUTY

BRIEF

Create an online film that communicates Doritos’ promotion to give away double XP with every bag of Doritos.

IDEA

This film celebrates the bold, relentless spirit of a group of gamer friends, as they team up in a squad playing for that elusive win. No matter how many times they lose in the game, the bold ones always win with the new Doritos & Call of Duty packs. Because you can play again, and again, with Double XP.