HSBC: MOTHER'S PAIN > FILM
INSIGHT
Being a mom is a relentless unforgiving job. There are no days off, especially when the kids are at an age that requires non-stop attention.
IDEA
We decided to give a little back to moms, not only with a mother’s day offer, but also with a special thank you. And what better way to do that than with, let’s just say, an interesting song.
Role: Creative Director / Art Director
TOTAL REACH: 6M
TOTAL VIEWS: 3.8M
ENGAGEMENT: +620%