BRIEF
Create a disruptive 360 degrees campaign that connects Lay’s & MHK in the most authentic way while introducing the new Money Heist Korea inspired flavors. (Money Heist Korea is a Netflix show adapted from the original Spanish series.)
IDEA
The Lay’s Heist: Instead of stealing millions, this time the Money Heist Korea crew sets out to execute a master plan in the most unexpected way.
MENA Effies:
Gold - Brand Integration & Entertainment Partnerships
Silver - Marketing Disruptors
Silver - Media Idea
