RTA: TAILGATING KILLS > PRINT & OUTDOOR
TRUTH
Tailgating ranks 2nd on the list of causes for fatal accidents in the UAE. Drivers simply do not leave a safe distance between vehicles at high speeds.
IDEA
When you don’t leave a safe distance, you put innocent lives in danger. We translated that message into striking posters and press ads.
Role: Creative Director / Art Director
Luerzer's Archive Vol. 2-2019
